Client: Harry Sinis
Project: Olympic Steak & Pizza
Olympic is a family owned restaurant chain founded by Greek immigrants. They needed a new logo to represent their shift from Greek cuisine to focus more on steak and pizza, which they do very well. We used heavy, bold type to slightly mimic an iron brand, and created a simple logo that is well suited for many applications, from menus and apparel, to signs and advertisements.
Client: Monica and Evan Hinson
Project: The Mod Elephant Boutique
This identity for a new up-and-coming fashion boutique was a delightful and fun project to work on. The color and layout options are endless with an infinite number of options. While a general rule of brand identity is to create a standard and never deviate, this one is planned to be an exception. The marketing plan is to change the color palette seasonally and for special occasions. The design is loaded with many options — a light or dark background, using just one color, etc.
Client: 7 Second Solutions
Project: TruGreen’s Diamonds of Cash Sales Promotion
A logo developed for TruGreen’s internal, baseball themed, sales incentive program.
Client: Jon Anderson and Melinda Grable
Project: Heartbeat Event Signature
Heartbeat Productions needed an alternate logo to use for special events and occasions. This is a simply stamp style logo that offers a simpler brand identity to use apart from their classic logo which is far more complex and has restricted use in multiple applications.
Client: Frey Industries, LLC
Project: Peerless Rebrand
The new ownership of this well-established printing firm partnered with Mad Heights after the acquisition of the company by Frey Industries to portray the company as reinvigorated with a new identity system. We used classic typography and style, with a shield bearing the Latin symbol of the Griffin, which is a great icon for this company that possesses the full realm of printing capabilities from letterpress to large-format digital.
Client: PR Event Management
Project: Memphis Tourism Logo
A logo designed for promotional merchandise sold by the Memphis Convention and Visitors Bureau at Welcome Centers.